Here is how we run growth marketing for our clients. Focused, repeatable without smoke and mirrors.
Prioritize your strategic goals for each quarter.
Cascade corporate OKRs into marketing and sales metrics (The Metrics That Matter The Most -TMTMTM)
Build strong sales and marketing playbooks/campaigns that are growth experiments in agile sprints
Manage and monitor in weekly sprints similar to software development
Track results and tweak your next growth marketing experiment
This methodology ensures agility, low costs, rapid results and transparency without compromising quality