City at Night

Agile Marketing Infographics 

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Agile Marketing 

Agile Marketing Values  

  1. Focusing on customer value and business outcomes over activity and outputs

  2. Delivering value early and often over waiting for perfection

  3. Learning through experiments and data over opinions and conventions

  4. Cross-functional collaboration over silos and hierarchy

  5. Responding to change over following a static plan

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Agile Marketing Principles

  1. Our highest priority is to satisfy the customer through early and continuous delivery of marketing that solves problems 

  2. We welcome and plan for change. We believe that our ability to quickly respond to change is a source of competitive advantage

  3. Deliver marketing programs frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale

  4. Great marketing requires close alignment with the business people, sales and development

  5. Build marketing programs around motivated individuals. Give them the environment and support they need, and trust them to get the job done

  6. Learning, through the build-measure-learn feedback loop, is the primary measure of progress

  7. Sustainable marketing requires you to keep a constant pace and pipeline

  8. Don’t be afraid to fail; just don’t fail the same way twice

  9. Continuous attention to marketing fundamentals and good design enhances agility

  10. Simplicity is essential