As a startup, growth is a major challenge, especially in the tech industry where the competition is fierce, and consistency alone seems impossible.
But while growing your team or expanding into new markets can wait, growing your client base is crucial from the very start. In fact, it’s directly linked to your business’s survival.
So, when operating in the tech industry, your growth marketing team needs to be on its toes constantly to retain the earliest customers while attracting new ones.
Here are some of the ways in which your tech startup can grow its customer base through good strategy and planning.
Reach Out to Other Businesses
As a startup, your reputation in the industry lacks credibility, and your reach is fairly limited too. Partnering up with other well-established companies will allow you to increase your reach and visibility. This will also help you boost sales in the shorter run.
Moreover, the partnership will contribute positively to your reputation. Customers will be able to trust your brand more easily when they see another company. They know they can vouch for you.
But this strategy only has potential if you choose the right partner. It needs to be a company that has a good reputation but is not exclusive enough to completely outshine your brand. Moreover, they need to have a similar sort of target audience and products and services that can be marketed with yours.
Offer Free Trials and Other Free Products
People love free stuff, especially when it comes to technology and software. But as a startup, it’s always a tough choice to compromise on profit, but it’s crucial to look at the bigger picture.
In the very beginning, your goal is to get the word out there; profits are secondary. So free products and trials are definitely in order. (You could even send them to tech influencers so they can review the products for their huge follower base)
So, for instance, if you’re dealing with SaaS, it’d be nice to let your consumers test it for a while before they start paying for it. It’ll help to build a user base that will grow organically in the later stages of your business.
Use Content Marketing to Your Advantage
There is nothing quite like digital content marketing nowadays. It can really help to increase the traffic on your website when done right.
Moreover, it’s a universal fact that people don’t appreciate direct ads. They hate them. Ads are rather annoying and definitely not as effective as people seem to think. On the other hand, blogs and other promotional content are way more effective. They have value for the customer and are a way to generate need, which in turn helps to generate demand.
In short, content marketing is the perfect long-term strategy for demand generation and to grow a company’s consumer base.
But it’s important to keep in mind that content marketing is only effective when done right. This is why the best way to go about it is to reach out to a B2B Demand Generation Marketing Agency like ours.
At MCMK, we specialize in digital marketing services for tech startups, and our growth marketing team can help you grow your customer base while you can focus on other aspects of the business.
Contact us to learn more about our services.