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A Guide To Building A Marketing Tech Stack

Updated: Nov 22, 2021

Technology and marketing go hand in hand in today’s fast-paced world, and any business failing to realize this simple fact is losing out.

It’s simply not possible for marketers today to perform competently without using a wide range of the latest tools and technologies. But several technological innovations are happening right now, as you read this. So, how exactly do you know what your marketing team needs to optimize their marketing expertise in the near future?

This exactly is why a thoughtfully chosen marketing technology stack is crucial for your business.

What’s A Marketing Tech Stack

As the name suggests, a marketing tech stack is a collection of assorted technological tools designed to streamline and automate your marketing efforts.

But marketers using a tech stack for their marketing activities aren’t just using several great tools individually. In a marketing tech stack, several tools are carefully chosen to create an integrated approach toward marketing. This allows greater efficiency and better results.

Why Should Your Business Invest in A Marketing Tech Stack?

Simply put, the sheer number of marketing tools and technologies available these days can overwhelm the most experienced marketers. So, with so many solutions to choose from and the pressure to keep up with the company’s growth goals, a marketing tech stack is often the only answer.

Companies and their marketing teams that identify and put together the right marketing tech stack can reach their marketing goals more easily, without wasting any important resources in the process.

Essentials to Include in A Great Marketing Tech Stack

In many cases, the tools you choose to include in your martech stack will be based on the industry you operate in. It will also depend on whether you’re a B2B or B2C business.

But in general, certain technologies are essential for all industries and types of companies, and these are the ones you need to consider first.

Content Management System (CMS)

A CMS is a very common technology these days that powers your web properties in the form of a website, blogs, landing pages, and so on. This is essential if you want to keep your online customers engaged.

Customer Relationship Management (CRM)

This is essential if you have a B2B business with important clients and customers. It’ll keep track of all your clients and your interaction with them regarding your marketing attribution with a direct salesforce. The marketing solution will offer helpful insights into your marketing campaigns for your sales and customer growth.

SEO and Advertising Tools

Depending on the size of your business, you may have to use a variety of tools and software for SEO and advertising, but some form of it is essential for every business. It helps with customer acquisition and enhances your content marketing strategy.


Email marketing is one of the most basic elements on this list, and it has not yet lost its relevance despite all the latest marketing innovations. It’s extremely cost-effective and helps to build trust with your client base.

Social Media

Every business needs social media marketing in today’s day and age, but you also need the right technology to monitor the impact of your efforts. This would help to make social media engagement for your business easier and better, and hence more impactful.

Insights and Analysis

A person looking at analytics and stats on a tablet

The tools and technologies you carefully choose for your marketing tech stack will give you tons of data on your marketing efforts, but there’s no point to any of it if you have nothing to analyze that data. So, the martech stack should include solutions that can pull out the data from different tools and create cohesive reports for your marketing efforts.

Building a marketing tech stack is an excellent idea, but it’s not the easiest. This is why it may be best to invest in an outsourced B2B marketing department like ours at MCMK that can take care of everything related to your marketing and sales efforts, including developing your marketing tech stack.

We’re a B2B SaaS marketing agency serving companies across North America and beyond, and you can get in touch with us to learn more about our B2B outsourced marketing services.


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