Hypergrowth marketing for SaaS technology startups requires that the agile marketing team is set up for success.
The executive sponsor and the product owner/marketing project owner need to be in lock-step towards the target goal.
Rapidly changing technology landscape and competitive market threats are constant companions for an early-stage startup or an emerging growth scaleup.
Speed is of the essence in executing a viable and strategic go-to-market strategy that delivers results to the top line sales target and bottom-line business profitability.
Speed without structural integrity is dangerous and a disaster waiting to happen, so an agile marketing framework is required. This agile marketing process is the connective tissue holding everything together.