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Agile Marketing @ the speed of light

Updated: Sep 13


Hypergrowth marketing for SaaS technology startups requires that the agile marketing team is set up for success.

The executive sponsor and the product owner/marketing project owner need to be in lock-step towards the target goal.

Rapidly changing technology landscape and competitive market threats are constant companions for an early-stage startup or an emerging growth scaleup.

Speed is of the essence in executing a viable and strategic go-to-market strategy that delivers results to the top line sales target and bottom-line business profitability.

Speed without structural integrity is dangerous and a disaster waiting to happen, so an agile marketing framework is required. This agile marketing process is the connective tissue holding everything together.