Agile Marketing projects are challenging to implement and measure. It requires discipline and commitment.
Adhoc/old school marketers dismiss agile marketing as a new fad or too structured for a creative field such as marketing.
Agile marketing does not restrict or curtail creativity - in fact, it does the opposite. The goal of an agile-based approach is to iterate a better version based on market and stakeholder feedback.
Once the agile mindset is internalized within each marketing team member, the process becomes fundamental to improving marketing deliverables.
The marketing team gets better results to share with the product, sales, executive leadership team, and corporate stakeholders.
If your product development team is agile, then perhaps you need to ask the question - Why is your marketing team not adopting agile?
Does your company not deserve an agile approach that delivers results?