Content Development & Content Marketing PB
➤ Articles - 1000 words each (Thought Leadership Long Descriptive Articles)
➤ Blogs - 1000 words each
➤ Paid Press Release
➤ Guest Blogs - 1000 words each - DA 50+
➤ Keywords
➤ Back-Links
➤ Directory Submission
➤ Social book-markings
➤ Business profile creation
➤ Video - Animated
➤ Whiteboard
➤ Voice-over (30 Seconds each)
➤ Web 2.0 How-To Guides & Quick Ranking Listicles
➤ Infographics
➤ Web Content Optimization
➤ Keyword Optimization
➤ Landing page
➤ Creation and Optimization
➤ Call To Actions.
➤ Site Speed Optimization
➤ Anchor Text Optimization, Image Optimization
➤ Mobile Optimization
➤ Competitor Analysis
➤ Weekly - Monthly Progress Report
PR Playbook
➤End User & Media Subscribers (Distributed to thousands of opt-in end journalists
and end users)
➤PDF Version of Release
➤Document Sharing Sites (Distributed to
high traffic generates sites such as Scribd etc.)
➤Industry Distribution Channels
(Industry wise Distribution to media
➤website and consumers)
➤Regional Distribution Channels
➤Search Optimised Image (Display an image optimize for search engines correctly in your press release)
➤File Attachments
➤Online Posting Report
➤Editorial Feedback
➤Premium Websites
➤Voice Distribution Network,
Enhanced Editorial Proofreading
➤Associated Press (AP) Top Media Outlets
➤Mobile Distribution Network
➤Associated Press (AP) Newsroom
➤APNews. Distributed to
major news sites such as Yahoo News
➤Google News etc.
➤News RSS Subscriber Database (Distributed to thousands of news subscribers)
On Page SEO Playbook
➤ WordPress Structural Optimization
➤ Targeted Landing Page Creation, Geo-Specific
➤ Targeting
➤ Keyword Mapping
➤ URL Optimization
➤ Web Copy Creation, Blog &
Resources Section Optimization
➤ Consumer Analysis
➤ Meta Tags Creation,
Inclusion of Anchor Tags
➤ Tracking & Analysis Reporting Metrics
➤ Google Analytics Installation
➤ Google Webmaster Installation
➤ Call To Action Plan – HTML Email
Marketing Design Plans
➤ Creation of Sitemaps – HTML/XML/RSS Feed
➤ Structured Data Integration To Mark Up Content – JSON-LD
Social Media Playbook
➤Covers Facebook
➤Instagram & Twitter(Advanced Brand Marketing Strategy Creation
➤Lead Form Setup & Optimization)
➤Facebook & Instagram Services Setup
➤Facebook & Instagram Ads Setup
➤Content Plan Creation
➤Custom Design Posts Per Month Social Media Stories Per Month
➤Weekly Social Media Live
Sessions Scripting & Post Production Targeted AB Testing Ad Campaigns
➤Existing Page & Accounts Optimization
➤ Traffic & Conversion Tracking Setup With
Facebook Pixel & Google Analytics
➤Social Media Distribution & Features.
Off Page SEO & Niche Specific Link Building PB
➤Continued Reputation Management
➤Geo-Fencing Campaign Management
➤A/B Testing with Landing Pages
➤Quora-Style Forum Engagements & Posting
Demand Generation Playbook
➤Account based Marketing (ABM)
➤Target Account Identification and Selection
➤Contact details by job roles
➤Email marketing
➤Linkedin outreach
➤Marketing qualified leads
➤Influencer marketing through social media.
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