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North Star Metrics
North Star focus areas where we utilize Generative AI are growing the top of the funnel, shortening the sales cycle, land and expand...
melroycoelho
Feb 25, 20242 min read
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Growth Marketing Experiments
The capability to measure, analyze, and iterate based on performance data is key to driving sustainable growth. We prioritize a set of...
melroycoelho
Feb 25, 20241 min read
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Agile Growth Marketing Experiments
Agile growth marketing programs are at the heart of MCMK’s strategy, serving as a cornerstone in navigating the complexities of rapid...
melroycoelho
Feb 25, 20241 min read
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