melroycoelhoFeb 252 min readNorth Star MetricsNorth Star focus areas where we utilize Generative AI are growing the top of the funnel, shortening the sales cycle, land and expand...
melroycoelhoFeb 251 min readGrowth Marketing Experiments The capability to measure, analyze, and iterate based on performance data is key to driving sustainable growth. We prioritize a set of...
melroycoelhoFeb 251 min readAgile Growth Marketing ExperimentsAgile growth marketing programs are at the heart of MCMK’s strategy, serving as a cornerstone in navigating the complexities of rapid...