As per a recent report, it was estimated that around 58 percent of companies did not feature a formal customer acquisition and engagement program. At the same time, it was also revealed that around 60 percent of organizations did not track the number of customers they lost in the last year. Some of the common challenges that most organizations face with respect to customer acquisition and engagement are: · Expectations: Ease of access to a myriad of products, platform

Start-ups need effective agile growth marketing to bring their products or services into the focus of their potential customers rapidly and effectively. Entrepreneurs expect to leverage different marketing channels to place their products within reach of their intended target audience. With the right marketing expertise, you can build innovative lead generation campaigns to boost product sales. It is imperative to develop effective lead generation programs that generate value