An agile marketing process is built of many components that click into place with the right strategic direction and sharp execution that changes rapidly to market requirements.
An agile marketing framework and mindset with a trained team that uses a common language and tools is the starting point.
Your current state and future state need to be clearly articulated.
Your budget needs to be flexible and not locked in for more than a quarter at a time. This ensures you can iterate rapidly without spending a ton of time negotiating with internal stakeholders and suppliers to change course.
The process is simple to comprehend but difficult to implement. Make sure your marketing partner has the competency and experience to forge ahead and deliver measurable results.