Directly from the article at
"LimeStory, an AI storytelling marketing platform, partners with the Open University, the biggest academic institution in Israel and a pioneer in offering remote learning degrees.
The martech company is creating a more personal way for academic institutions to engage potential students early and on an emotional level.
By identifying the education sector’s struggle with generating high-quality leads, the company provides its storytelling marketing solution to 7 of the largest educational institutions in Israel, including The Open University of Israel - the biggest online university in the country. “We follow the data from the education sector. We see that students are more engaged, and we see that storytelling increases the reply rate, resulting in higher sales qualified leads,” says Afik Bar-Yoel, CEO and Founder at LimeStory."