SaaS technology founders and cofounders are faced with an outstanding array of choices to market and sell their solutions.
Startups and scaleups need to invest their marketing dollars where they deliver the maximum return. There are no guarantees and only probabilities. Identifying the highest probability win is the most challenging and intensive analysis a marketing team has to conduct.
Stakeholders are constantly seeking assurance and reassurance that a proposed approach is the right way to spend your marketing dollar.
Measuring the campaign as it takes flight and runs its course will ensure that everyone is aware of what is being accomplished and the milestones that are being achieved.