Agile Hyper Growth Marketing
Key Agile Growth Marketing Capabilities
Implements Agile methodology
in marketing playbooks
Collaborates with stakeholders within and outside the organization
The Metrics that Matter the Most
Monitors, Measures and Manages North Star Metrics, Leading and Lagging Indicators
Focuses on key initiatives for People, Processes and Marketing Technology Stack
Manages 10 Marketing Programs and 20 Marketing Playbooks
Plans marketing projects, Analyzes Marketing ROI
Why does Agile Marketing delivers results?
The mindset and discipline of an Agile Marketing practitioner is based on the
values and principles laid out in the Agile Marketing Manifesto.
Agile Marketing is a framework providing a flexible structure to run agile marketing teams and generate rapid results.
Agile Marketing is a mindset with zen like focus on delivering value to stakeholders.
Agile is integrated marketing and not fragile or fragmented marketing.
What are Key Components of Agile Marketing?
Agile Marketing makes use of:
Agile trained marketing team (People)
Marketing technology stack solutions (Programs )
Agile framework based project management (Processes)
Campaigns for connecting, communicating and collaborating with stakeholders (Playbooks and Portals)
Channels for intermediaries (Partners)
Demand generation projects to nurture, curate and qualify leads to convert into deals (Pipeline)
Strategic GTM plans to execute successfully (Priorities)
Monitor, Measure and Manage Key performance indicators (Performance)
Quarterly growth experiments (Projects)
Why is High Growth Agile Marketing Important?
Agile Marketing growth marketing provides a rapid ROI on marketing growth experiments that can be delivered in short marketing sprints by small teams of laser focused experts. Leveraging the latest marketing technology solutions and targeting priority market segments and personas in key accounts delivers measurable results every quarter. home
What Do Agile Marketers Focus Upon?
Agile values and principles that deliver consistent rapid returns on each marketing dollar invested.
Some key focus areas include the following;
Sales and Buyer Enablement
Customer acquisition and retention
Marketing Communications, Content Development and Distribution
Growth Marketing Programs
PR and Media Relations
Demand and Lead Generation Programs
Challenges in Agile Growth Marketing
Lack of trained agile marketing expertise
Hostility to change and pushback from uninformed executives
No executive sponsor to lead the charge and support key initiatives
No common terminology to communicate intent and execute tasks
Not enough critical mass of marketing team members to push forward
Not enough runway for marketing growth experiments to fail and learn from failing
Keys to Succeeding
Budget that enables good if not the best marketing technology solutions
People that are trained and have an open mindset to experiment and learn from the growth experiments
Patience to wait for results that will show up in time
Goals that cascade down and across all the organization, so that everyone is focused on the same goals
What kind of results are you getting right now?
Connect with us today and get going towards reaching your marketing milestones
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