Agile Growth Marketing FAQ'S

WHY AGILE MARKETING WORKS?

Agile Marketing Responsibilities

The Agile Marketing Framework includes these four attributes

1.Sprints

A sprint is the time alloted to a agile team to complete tasks in the sprint backlog
These usually last between two and six weeks.
Some larger efforts will not fit into an individual sprint, therefore you'll need to split them down into smaller chunks to handle sprint after sprint.

2.Stand-up meetings

Each day, the agile marketing team gets together for a quick check-in.
These typically last no more than 15 minutes.
Each team member summarizes what they accomplished the day before, what they aim to do today, and any roadblocks they are facing.
Blocks are not addressed in the standup meeting but taken up separately

3.A board to keep track of the project's development

You need a centralized means to record your sprint that everybody has accessibility to, whether that's a good old whiteboard with post it notes, a clean and easy Kanban screen, or a huge fancy specialized program

4.Efficient teamwork

While a person may "own" a project, the sprint's final outcome is dependent on all team members.
In the Agile marketing framework, everyone must be willing to cooperate and assist.

Marketers use agile marketing to

Respond rapidly to market developments.
Create quick campaigns that can be tested and adjusted as needed.
Experiment with a variety of options and repeat the ones that work.
To supplement marketing efforts, get feedback from other departments.
Hard facts may be used to justify marketing and project decisions.
To avoid a tunnel-vision marketing approach, cooperate with coworkers and team members. home

What are the core elements in an Agile Marketing Process?

People - Agile trained individuals and teams provide a standardized approach and terminology to enable a rinse and repeat consistent process Processes - Automating your marketing processes enables real-time sharing of data and insights with all stakeholders Technology - Leveraging marketing technology stack solutions that integrate into the daily work life of the agile team enhances the user experience and productivity of campaigns
Does Agile Marketing increase the speed of project delivery?

Agility is synonymous with flexibility, scalability and responsivenes. Agile marketing keeps the team responsive to rapid market changes and user requirements.
Why bother with experimenting and iterating campaign inputs?

Marketing teams are several times removed from the marketplace and so need to integrate, and execute faster than the competition. Frequent iterations keeps competitiors on their toes while demostrating to customers that they are at the center of the product innovation.

Marketers Go Agile

Solving Marketing challenges for B2B Hypergrowth Tech Startups, Emerging Growth Scaleups, Private Equity Owned Portfolio Companies and VC Funded Firms