Agile Growth Marketing FAQ'S

WHY AGILE MARKETING WORKS?

Agile Marketing Responsibilities

The Agile Marketing Framework includes these four attributes

1.Sprints

A sprint is the time alloted to a agile team to complete tasks in the sprint backlog
These usually last between two and six weeks.
Some larger efforts will not fit into an individual sprint, therefore you'll need to split them down into smaller chunks to handle sprint after sprint.

2.Stand-up meetings

Each day, the agile marketing team gets together for a quick check-in.
These typically last no more than 15 minutes.
Each team member summarizes what they accomplished the day before, what they aim to do today, and any roadblocks they are facing.
Blocks are not addressed in the standup meeting but taken up separately

3.A board to keep track of the project's development

You need a centralized means to record your sprint that everybody has accessibility to, whether that's a good old whiteboard with post it notes, a clean and easy Kanban screen, or a huge fancy specialized program

4.Efficient teamwork

While a person may "own" a project, the sprint's final outcome is dependent on all team members.
In the Agile marketing framework, everyone must be willing to cooperate and assist.

Marketers use agile marketing to

Respond rapidly to market developments.
Create quick campaigns that can be tested and adjusted as needed.
Experiment with a variety of options and repeat the ones that work.
To supplement marketing efforts, get feedback from other departments.
Hard facts may be used to justify marketing and project decisions.
To avoid a tunnel-vision marketing approach, cooperate with coworkers and team members. home

Marketers Go Agile

Solving Marketing challenges for B2B Hypergrowth Tech Startups, Emerging Growth Scaleups, Private Equity Owned Portfolio Companies and VC Funded Firms