City at Night

Agile Growth Marketing FAQ'S

WHY AGILE MARKETING WORKS?

Agile Marketing Responsibilities

The Agile Marketing Framework includes these four attributes

1.Sprints

  • A sprint is the time alloted to a agile team to complete tasks in the sprint backlog

  • These usually last between two and six weeks.

  • Some larger efforts will not fit into an individual sprint, therefore you'll need to split them down into smaller chunks to handle sprint after sprint.

2.Stand-up meetings​

  • Each day, the agile marketing team gets together for a quick check-in.

  • These typically last no more than 15 minutes.

  • Each team member summarizes what they accomplished the day before, what they aim to do today, and any roadblocks they are facing.

  • Blocks are not addressed in the standup meeting but taken up separately  

3.A board to keep track of the project's development

You need a centralized means to record your sprint that everybody has accessibility to, whether that's a good old whiteboard with post it notes, a clean and easy Kanban screen, or a huge fancy specialized program

4.Efficient teamwork

  • While a person may "own" a project, the sprint's final outcome is dependent on all team members.

  • In the Agile marketing framework, everyone must be willing to cooperate and assist.

Marketers use agile marketing to

  • Respond rapidly to market developments.

  • Create quick campaigns that can be tested and adjusted as needed.

  • Experiment with a variety of options and repeat the ones that work.

  • To supplement marketing efforts, get feedback from other departments.

  • Hard facts may be used to justify marketing and project decisions.

  • To avoid a tunnel-vision marketing approach, cooperate with coworkers and team members. home

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