DOES AGILE MARKETING GENERATE RESULTS?
Benefits of Agile Growth Marketing
Marketing teams use agile management to launch content rapidly and then revise it depending on results.
Agile marketing teams leverage agile methodology to rapidly deliver value to stakeholders in small iterations
Agile growth marketing empowers collaboration between cross functional teams using a common approach and terminology.
Agile hypergrowth marketing can enable SaaS Startups with limited resources to scale and compete with larger competitors and punch way above their weight category. home
Why Agile is better?
Agile marketing completes work in two to four week sprints rather than going through lengthy phases. The marketing team meets for daily standups, weekly sprint reviews and planning sessions. Constantly monitoring success and challenges makes it a very interactive, insightful and real-time process.
Rapid Iteration Launchpad material is created by teams and then tested and modified. New content versions are produced to improve performance and adapt to changing client demands.
Data driven learning enables validation beyond the opinion of the highest paid person within the room. The dynamic focus of responding to change (as it happens) over static documentation and rigid plans (written sometime in the past) enables nimble execution backed by valuable data.
What are the core elements in an Agile Marketing Process?People - Agile trained individuals and teams provide a standardized approach and terminology to enable a rinse and repeat consistent process Processes - Automating your marketing processes enables real-time sharing of data and insights with all stakeholders Technology - Leveraging marketing technology stack solutions that integrate into the daily work life of the agile team enhances the user experience and productivity of campaigns
Does Agile Marketing increase the speed of project delivery?Agility is synonymous with flexibility, scalability and responsivenes. Agile marketing keeps the team responsive to rapid market changes and user requirements.
Why bother with experimenting and iterating campaign inputs?Marketing teams are several times removed from the marketplace and so need to integrate, and execute faster than the competition. Frequent iterations keeps competitiors on their toes while demostrating to customers that they are at the center of the product innovation.