Agile marketing has become a necessity in an increasingly dynamic business field. Businesses that fail to adopt agile practices fall behind the competition as customer needs evolve alongside technology.
As an illustration, eCommerce sites that have high conversion rates also have page loading speeds of zero to two seconds. Bounce rates increase by 32% for 3-second page loading time pages. Customer behavior has changed.
Consequently, your buyers no longer base their purchase decisions on price or product loyalty. They will instead stay loyal to businesses that offer them an excellent customer experience. 86% of your customers will pay a 13% premium for top-notch customer experiences.