The value of Agile Saas Technology Investor marketing.
As investors scan the horizon for potential high-return investments, firms seeking funding are using whatever technology and expertise are available to them to signal that they are ready for investments. Leveraging your network of people and technology are your primary go-to sources to an effective outcome in the shortest time span.
Just as in real estate if you are in the market for too long seeking a buyer you might get overlooked as not worthy of investment. Hanging out your "For Sale" sign in the wrong places targeting the wrong investors will not close the deal.
Working with domain experts in identifying and selecting the right marketplace, the right advisors, and at the right time will yield results in a shorter span than a do-it-all-yourself approach.