We live in a highly digitized world, which essentially means that the tech industry is growing at an exponential rate. For consumers, this is great news because they have tens of thousands of options at their fingertips.
For you, on the other hand, as the owner of a tech startup, it’s a living nightmare.
But as challenging as it may seem, an excellent and dedicated growth marketing team and a well-thought-out lead generation strategy are all you need.
Here are a few tips to get you started on that strategy.
Invest Time and Effort on Your Website’s Landing Pages
The landing page of your website is a key element in converting a mere visitor into a paying customer. It can’t be taken lightly.
Not only should the landing page be relevant to the promises that have led the potential customer to it, but it should be well-designed enough to keep them hooked. And most importantly, it should carry a powerful and prominent CTA to ensure leads.
Know What Your Target Audience Wants
The whole point of a business is to serve a specific segment of society while making a profit. Well, naturally, you need to know exactly what they want in order to offer it.
And the great thing about tech enthusiasts and buyers is that they’re usually well aware of their requirements. All you need to do is ask and then, of course, innovate.
Extensive market research through surveys is an easy way to accomplish this. As a tech company, ask potential customers what they’re looking for and how much they’re willing to pay for it.
That’s one sure way to generate leads for a product that you perhaps haven’t even developed yet.
Use Product Comparisons to Your Advantage
For tech buyers, product comparisons are crucial. With so many choices and similar features, product comparisons and reviews are often the only way to make the right decision.
There might already be websites comparing your products—why not take matters into your own hands?
Make sure to implement good SEO strategies and then focus on content with product comparisons to ensure that potential customers doing their own market research would land on your page directly.
Listing the pros and cons of your own products would also highlight you as a transparent and reliable company, helping the customers develop a deep trust in your products and services.
Free Trials Are Key
Trials are a must regardless of what you’re buying, but they become even more essential when it comes to tech. With new features and often a hefty price tag, it’s hard to tell whether a product will work for you until you use it.
This is why, as a tech company, you should seriously consider offering free trials. It will help to get customers on board more easily. If you have faith in your product, this shouldn’t be a problem at all.
Invest in Lead Generation Services
At the end of the day, you’re a tech startup. Your job is to innovate and develop. And therefore, generating leads won’t come naturally to you.
Moreover, because this isn’t your primary job, you’d have to put in twice the effort and time as compared to an experienced outsourced marketing team like the one we’re offering your company.
At MCMK, we focus on digital marketing for tech startups so that they can focus on developing their products.
Our lead generation services for tech startups are designed to deliver sustainable results for your company.
Get in touch with us to learn more about our services.